COVID-19 Outdoors Campaign
These graphics were created to support efforts to promote outdoors activities in Greenville, SC during the pandemic.
Interactive Instagram Stories
Instagram Feed Post
Culinary Curations Weekly Series
I developed this series to spotlight all the mouthwatering food photos our local restaurants post to social media and encourage audience engagement around our food scene by designing a scale to work with Instagram's slider poll feature.
5 Fast Facts Weekly Series
My current audience often shows how much it appreciates context. Luckily, the followers within the group respond favorably to longer captions and opportunities to read stories. This series allows me to add oftentimes little-known context to some favorite Greenville, SC places, while allowing the audience to dictate the direction of the series for the following week.
Election Day Stories
I often look to capture and localize trending stories, events, memes, holidays and more, and since people were already in a voting mood on Election Day, I offered our audience the opportunity to choose this-or-that in a series of several Greenville-based options, with an "I Voted" sticker at the end to share to their own Instagram Stories and how to view final results the next day.
A campaign I created and executed on Instagram during the COVID-19 pandemic was meant to highlight our local restaurants, which were struggling, and inspire future post-pandemic travel. Using the alphabet as a tour guide, the campaign consisted of two series — one on food, one on hidden attractions. Each post within those series ran with a long-form caption that told the story of that day's restaurant or attraction. This approach provided the opportunity to create webpages to house and archive this evergreen content, giving people a single place to visit on our site to see the full tour. The campaign felt like it needed something bigger than just a standard image at the top of each web page, so I created these headers to provide that special touch. If you're interested in learning more about this series, click here.