Harlem Globetrotters Trick Shot

Harlem Globetrotters Trick Shot Video

1M+

people reached

600K

views in 36 hours

20K

total engagements

OBJECTIVE

Assist arena partner in creating awareness of and motivating ticket sales for an upcoming Harlem Globetrotters event.
Expose more people, and potentially a new audience, to Greenville, SC as a destination.
Get more people talking about Greenville, SC.

CONCEPT

Create a "wow"-worthy social media video to increase visibility of an upcoming Harlem Globetrotters event and of Greenville, SC as a destination by highlighting our one-of-a-kind Liberty Bridge in downtown's one-of-a-kind 32-acre Falls Park on the Reedy through organizing, executing and recording a one-of-a-kind trick basketball shot.

RESPONSIBILITIES

Organized and led effort to produce shot directly with the Harlem Globetrotters and Bon Secours Wellness Arena staff during a period of five weeks of planning.
Scouted locations for basketball goal placement.
Secured city permit to set up and shoot trick shot for video.
Managed video freelance team of two videographers and two assistants.
Oversaw the entire video shoot while being the "gopher" of stray shot attempts that ended up in the Reedy River (pictured).

TRICK SHOT DETAILS

OUR SHOOTER

Chandler "Bulldog" Mack, attempting the first trick shot of his Globetrotters career.

SHOT DISTANCE

From the Liberty Bridge down to the goal was 40 feet. A full basketball court is 50 feet.

TIME REQUIRED

The first attempt took flight at

12:30 p.m. The shot was

made at 2:20 p.m.

TOTAL ATTEMPTS

We didn't keep an official count, but we estimated the number of tries at around 50.

01:54

Harlem Globetrotters Trick Shot - Full Social Media Video

Harlem Globetrotters player Chandler "Bulldog" Mack makes a jaw-dropping trick basketball shot from the Liberty Bridge in Greenville, SC's Falls Park on the Reedy River.

01:00

Final Video for Instagram (1 min.)

Contending with what was once a 1-minute maximum length for videos on Instagram, we chopped the final version to so the final shot could be viewed there.

00:07

Social Media Teaser Video - "Stay Tuned"

Chandler "Bulldog" Mack of the Harlem Globetrotters tells social media followers to stay tuned for the release of the full video of his trick shot.

00:15

Instagram Story Version

This is the Instagram Story we created, with Harlem Globetrotters and VisitGreenvilleSC branding, posted on each organization's Instagram account.

SOCIAL MEDIA ASSETS PRODUCED

RESULTS

The video was edited and ready for publish the next morning. We provided the final video to our partners with the Harlem Globetrotters and Bon Secours Wellness Arena for posting to their social media platforms.
In total, social media posts of the trick shot video:
- Reached more than 1 million people
- Was viewed more than 600,000 times
- Received more than 20,000 engagements
- Earned unanticipated media coverage from newspapers and TV stations.
While unable to track actual ticket sales as a direct result of the video, Bon Secours Wellness Arena reported massive ticket sales spikes in the hours after the video's release with both Globetrotters performances coming close to selling out.
The only cost to VisitGreenvilleSC was for the freelance video crew and the purchase of one fishing net for retrieving basketballs from the river.
The trick shot video earned silvers in both social media and video categories in the 2019 HSMAI Adrian Awards.