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Harlem Globetrotters Trick Shot Video


people reached


views in 36 hours


total engagements

  • Assist arena partner in creating awareness of and motivating ticket sales for an upcoming Harlem Globetrotters event.

  • Expose more people, and potentially a new audience, to Greenville, SC as a destination.

  • Get more people talking about Greenville, SC.


Create a "wow"-worthy social media video to increase visibility of an upcoming Harlem Globetrotters event and of Greenville, SC as a destination by highlighting our one-of-a-kind Liberty Bridge in downtown's one-of-a-kind 32-acre Falls Park on the Reedy through organizing, executing and recording a one-of-a-kind trick basketball shot.

  • Organized and led effort to produce shot directly with the Harlem Globetrotters and Bon Secours Wellness Arena staff during a period of five weeks of planning.

  • Scouted locations for basketball goal placement.

  • Secured city permit to set up and shoot trick shot for video.

  • Managed video freelance team of two videographers and two assistants.

  • Oversaw the entire video shoot while being the "gopher" of stray shot attempts that ended up in the Reedy River (pictured).

Jay River Basketballs.jpg
Shot from Bridge.jpg
  • The video was edited and ready for publish the next morning. We provided the final video to our partners with the Harlem Globetrotters and Bon Secours Wellness Arena for posting to their social media platforms.

  • In total, social media posts of the trick shot video:

    • Reached more than 1 million people

    • Was viewed more than 600,000 times

    • Received more than 20,000 engagements

    • Earned unanticipated media coverage from newspapers and TV stations.

  • While unable to track actual ticket sales as a direct result of the video, Bon Secours Wellness Arena reported massive ticket sales spikes in the hours after the video's release with both Globetrotters performances coming close to selling out.

  • The only cost to VisitGreenvilleSC was for the freelance video crew and the purchase of one fishing net for retrieving basketballs from the river.

  • The trick shot video earned silvers in both social media and video categories in the 2019 HSMAI Adrian Awards.

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