Atlanta Falcons running back Devonta Freeman grew up in one of Miami's poorest neighborhoods where the only way out is usually through nefarious, and sometimes deadly, means. Freeman opened up to me about the sensitive subject and explained how giving back to the community he came from is his mission.

Fridays during the season were a great day for more lighthearted content. Our Behind The Facemask series had been a longstanding content piece on AtlantaFalcons.com, but it needed a more comical, conversational approach. This Q&A with QB Matt Ryan is an example of the rapport I'm able to build with co-workers.

I wrote this article for a blog microsite we used while I was with the Falcons that no longer exists. Luckily, the Atlanta Falcons message board members thought so much of the story that they preserved it by copying and pasting it into a thread that still exists. LB Paul Worrilow signed up for Be The Match, a project that helps those in need find bone marrow donors. When he came back as a match for someone he never met, Worrilow jumped at the chance to make a huge sacrifice to save someone's life.

This writing sample is an example of breaking news. While most of the breaking news we posted on AtlantaFalcons.com was provided by the PR team, we experimented a bit with more organic, blog-like writing for breaking news items and this is one of those cases.