JAY ADAMS

• Reaching 20.5+ million people, and recording 2.75+ million engagements and 13.3+ million video views in four weeks through an access-centric organic social media album awareness campaign for a music industry client with more than 7.8 million total followers.

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• Increasing social media-driven e-commerce site sessions by 948% and generating a 117% profit through a paid Meta ads merchandise campaign for an entertainment client.

• Generated additional revenue by spearheading the development and integration of social media service offerings for a marketing and PR agency with established clientele.

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• Created and deployed comprehensive, tailored social media strategies directly aligned with individual needs and goals of clients.

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• Ensured adherence to brand voice and standards while designing engaging social media graphics, email and web headers, videos, gifs, and animations.

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• Composed detailed and professional press releases, blogs, and articles.

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• Drafted and prepared detailed reports and documentation to enable data-driven decision-making for clients.

• Grew total social media audience by 62% by implementing strategic daily content tactics that produced three-year increases in reach (+79%), impressions (+39%) and website traffic (+159%).

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• Improved content production ROI by 44% through an algorithm-focused strategy that reduced publishing cadence.

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• Fostered 1.7 social media million uses, a three-year increase of 338%, of the organization’s official hashtag #yeahTHATgreenville.

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• Recognized with awards for exceptional performance in social media, video production and public relations categories by Hospitality Sales and Marketing Association International.

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• Owned and maintained a $100K annual social media budget; leveraged budgetary resources to optimize content performance and diversify media.

• Expanded total social media following by 49% with YOY increases in impressions (171%), engagements (125%) and link clicks (78%) in first year as the state of Georgia's largest healthcare system's only social media resource.

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• Boosted review-to-recovery rate by 480% by establishing system-wide strategy and process to connect social media reviews with patient experience representatives.

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• Aligned objectives and bridged communications with cross-functional teams to develop and implement a patient experience escalation process aimed at connecting dissatisfied individuals to patient experience specialists for service recovery.

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• Influenced decision-making by presenting social media performance, metrics, lessons, recommendations, and other key data and information to C-suite executives.

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• Owned and maintained a $100K annual social media budget; leveraged budgetary resources to optimize content performance and diversify media.

• Lifted team digital and social media properties from 32nd in the NFL to top-5 finishes in all KPI category rankings among league teams in five consecutive seasons through productive team management and revolutionary strategies that are now commonplace in professional sports.

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• Grew team’s Facebook audience by more than 450,000 followers in first year.

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• Named a top-3 NFL team Twitter account by Sports Illustrated in 2015 for spearheading significant strategic shift in platform voice and tone, making the Falcons part of a small group of official team accounts driving an evolution in pro sports social media.

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• Generated positive global media attention and headlines from ESPN, CBS Sports, The Washington Post and other esteemed publication for social media tactics.

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• Contributed to operational excellence by mentoring and directing a content production team consisting of one FTE, one intern, and two part-time employees.

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• Organized and facilitated weekly staff content meetings with video, PR, and other departments to brainstorm and develop storylines, content deliverables, and deadlines.

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• Leveraged strong interpersonal communication skills to serve as an on-camera personality and podcast host, including interviewing players and front-office personnel, performing scripted standups, and coordinating and guiding show formats.

• Assistant Sports Editor, The Macon Telegraph - 2007-2009

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• Sports Writer, Savannah Morning News - 2006-2007

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• Sports Writer, The Albany Herald - 2004-2006